Should we sue Jessica Alba? Baby of the Year Competition

I innocently signed my son up for the “Baby of the Year” Competition after seeing an ad on Instagram.

I had no idea that voting could be paid for. My poor mom wanted my son to win so badly that she donated $40. Now, I’m seeing all kinds of scam threads. I’m pretty sure they are luring parents and their families to pay for votes.

This is so sad. Jessica Alba is the face of this competition, and Colossal is the company behind it. This is such a messed-up ploy. They even claim it’s a tax write-off! Most people in this competition don’t make enough to have “write-offs.”

It’s giving Marie Antoinette “let them eat cake” vibes. I think there should be a class action lawsuit against Jessica Alba and this idiotic competition that exploits innocent families.

Edit: I know no one will see this from the parent’s point of view, but to anyone who entered and took the time to answer prompts and participate, only to find out at the end that winning was determined by who donated the most—I’m sorry. As a new parent, you may have been lured by the cute videos Jessica Alba made and trusted it wouldn’t be a pay-to-win deal. Most of us were not trying to “exploit” our own children, even though many people will say that. If you were in the competition, you would know that there were steps that made parents become invested and pulled on our heartstrings. Questions about our babies’ growth, their favorite toys, etc. Only towards the very last step was it revealed that your voters should pay for votes.

To an outsider, this would look like you were asking for donations or money, making you (the parent) look greedy or mean-hearted. When it all started, you truly believed you had the cutest baby and you do! But these people took advantage of that and used it for their greed.

I am concerned about the infant images and what happens to the info later.

Yes, the entire situation is disturbing, but putting newborns (with lovely faces) in a gigantic money pit is really bad.

And somehow everybody’s baby is in the running for top three.

I’m really sorry for my mother; she’s not feeling well, and it costs $40. (Health-wise), she wanted my son to win. She’s 70 and naive. I believe they forced us to fool our families.

You can see the positions of all the babies in the group, and some are at the bottom, so not all of them are in the top three.

The question is if every individual sees their own baby in the top three, even if other participants do not. According to the posts above, it appears that they set it up that way on purpose to bait people.

The terms appear to be very straightforward. You do not have to pay for votes unless you want to vote more than once in a 24-hour period. The donation is non-refundable.

However, it appears that the parent firm gets a sizable share (33% plus up to 13% in fees).

I’m not sure why parents buy into this garbage. I don’t need to be asking for votes and posting my baby’s photo for everyone to see.

New parents can be ignorant, vulnerable, and in need of $25000.

It’s not limited to new parents.